B2B
Brand Guidelines | DigitUp Solutions
About
I developed a comprehensive brand book to define the core visual rules. This included selecting the primary color palette, choosing professional typography, and setting clear rules for how the logo should be used to maintain a consistent look.
Following these guidelines, I created a series of designs to show the brand in action. From social media posts to business stationery, every piece was built to stay true to the brand’s new identity and ensure a cohesive professional feel.
D2C
Juno Mom | Branding
About
Juno Mom is a brand dedicated to supporting pregnant women and new mothers. I built this identity from the ground up to feel warm, compassionate, and nurturing, using a soft pink palette to symbolize the tender journey of motherhood.
The logo features a heart-shaped 'o' in the word "Mom" which creatively portrays a pregnant silhouette. This distinctive icon captures the essence of motherhood, radiating love and care. The heart, cradling the shape of a pregnant belly, symbolizes the brand's dedication to celebrating the beauty and tenderness of the maternal journey.
The visual identity is anchored by a signature pink floral pattern that represents delicate strength and natural beauty. I translated this aesthetic into a complete packaging system, creating versatile templates for product boxes and labels. These designs use clean, elegant layouts that balance the soft brand colors with professional typography, ensuring that every piece of physical collateral feels premium and nurturing. This cohesive look extends across all brand touchpoints, from business stationery to promotional materials, maintaining a consistent and feminine feel.
Branding
A selection of projects where I worked on branding. The work spans from creating a brand from scratch to defining guidelines for a well established brand.
D2C
Juno Mom | Branding
About
Juno Mom is a brand dedicated to supporting pregnant women and new mothers. I built this identity from the ground up to feel warm, compassionate, and nurturing, using a soft pink palette to symbolize the tender journey of motherhood.
The logo features a heart-shaped 'o' in the word "Mom" which creatively portrays a pregnant silhouette. This distinctive icon captures the essence of motherhood, radiating love and care. The heart, cradling the shape of a pregnant belly, symbolizes the brand's dedication to celebrating the beauty and tenderness of the maternal journey.
The visual identity is anchored by a signature pink floral pattern that represents delicate strength and natural beauty. I translated this aesthetic into a complete packaging system, creating versatile templates for product boxes and labels. These designs use clean, elegant layouts that balance the soft brand colors with professional typography, ensuring that every piece of physical collateral feels premium and nurturing. This cohesive look extends across all brand touchpoints, from business stationery to promotional materials, maintaining a consistent and feminine feel.
B2B
Brand Guidelines | DigitUp Solutions
About
I developed a comprehensive brand book to define the core visual rules. This included selecting the primary color palette, choosing professional typography, and setting clear rules for how the logo should be used to maintain a consistent look.
Following these guidelines, I created a series of designs to show the brand in action. From social media posts to business stationery, every piece was built to stay true to the brand’s new identity and ensure a cohesive professional feel.
D2C
Juno Mom | Branding
About
Juno Mom is a brand dedicated to supporting pregnant women and new mothers. I built this identity from the ground up to feel warm, compassionate, and nurturing, using a soft pink palette to symbolize the tender journey of motherhood.
The logo features a heart-shaped 'o' in the word "Mom" which creatively portrays a pregnant silhouette. This distinctive icon captures the essence of motherhood, radiating love and care. The heart, cradling the shape of a pregnant belly, symbolizes the brand's dedication to celebrating the beauty and tenderness of the maternal journey.
The visual identity is anchored by a signature pink floral pattern that represents delicate strength and natural beauty. I translated this aesthetic into a complete packaging system, creating versatile templates for product boxes and labels. These designs use clean, elegant layouts that balance the soft brand colors with professional typography, ensuring that every piece of physical collateral feels premium and nurturing. This cohesive look extends across all brand touchpoints, from business stationery to promotional materials, maintaining a consistent and feminine feel.
B2B
Brand Guidelines | DigitUp Solutions
About
I developed a comprehensive brand book to define the core visual rules. This included selecting the primary color palette, choosing professional typography, and setting clear rules for how the logo should be used to maintain a consistent look.
Following these guidelines, I created a series of designs to show the brand in action. From social media posts to business stationery, every piece was built to stay true to the brand’s new identity and ensure a cohesive professional feel.
Tools I use
Years of design learning & hands-on practice
Design projects across UI/UX, graphic & branding
Industries worked with (e-commerce, d2c, b2b, finance, medical, publishing)
Let’s create something impactful together
From product interfaces to playful brand visuals -
I’m available for full-time and freelance opportunities.
Let’s create something impactful together
From product interfaces to playful brand visuals -
I’m available for full-time and freelance opportunities.
Let’s create something impactful together
From product interfaces to playful brand visuals -
I’m available for full-time and freelance opportunities.